Female leaders are more likely to focus on the “how” of problem-solving while male leaders are more likely to focus on the “why” — and people are more likely to associate “why” speech with leaders, ...

When it comes to communication, words get it done. Words can sell, excite, inflame, prompt sacrifice, mend hearts, and that’s not even the beginning. People remember leaders for their words. The right ...

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...