NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. 'The Automation of ...
Airtory, a global leader in creative ad technology, today announced a strategic integration with Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company. This ...
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...
Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...
The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...
As rapid advances in AI and automation continue to transform the overall economy, the advertising industry in particular is poised to benefit. As separate but complementary technologies, AI and ...
NEW YORK, NY, November 18, 2025 (EZ Newswire) -- The Netty Awards, opens new tab, a leading global program recognizing excellence in the digital age, announced Celtra, opens new tab as the winner of ...
Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional ...
For years, franchise and multi-location marketers have faced an impossible challenge; protect brand standards while creating advertising that is relevant and unique for each community. Managing this ...
Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...
It gives me a sense of where the person focuses and where we might be able to collaborate. The “why” tells me whether they understand the thing or if they are just following the trends. Innovation can ...