Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

Implementing predictive analytics can become one of the biggest competitive differentiators for any educational institution ...

Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology. The term predictive analytics refers to the use of data, ...

In every industry, people often struggle to forecast trends, anticipate market shifts, and understand consumer behavior and are hindered by a lack of predictive clarity. With data coming in from too ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to optimizing yield. In all of these cases, data is required to ...