Reports this past month that Netflix is accelerating its move to an ad-supported tier have grabbed the attention of everyone in ad land searching for new ways to reach consumers across today’s ...

Statistically speaking, Gen-Z and the subsequent generation are significantly less engaged with traditional television viewing than their predecessors. According to a report from Morning Consult, ...

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

As targeting becomes ever more precise, is the surveillance-based ad model setting itself up for a fall? The Economist’s Tom Standage looks at shifting attitudes towards ‘discounts for data’. As the ...

Netflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace. After years of resisting the prospect of running ...

Sports Illustrated’s Swimsuit edition, which arguably has been one of the most blatant forms of media objectifying women’s bodies, is shifting to a new “pay-with-change” advertising model that will ...

Austria's Supreme Court has ruled that Meta's personalised advertising model is unlawful, the court said on Thursday, requiring the company to provide EU users full access to their personal data ...