'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether it’s a worldwide economic downturn or just a slow revenue quarter, budget cuts will ...

Agile is a flexible people-first approach to project management. Learning how to navigate the Agile philosophy can lead to a ...

In an era of shifting consumer behaviors and an unpredictable global economy, many marketers feel the pressure of having to deliver instant results. In situations like this, taking the time to outline ...

Agile product roadmaps are crucial for businesses seeking to thrive in today’s rapidly changing market. Unlike traditional, fixed roadmaps, agile roadmaps are flexible, adjusting in real-time to new ...

The idea behind agile strategy is not new. Far from that. Both with respect to the content and the process of strategy it has been around for more than three decades. With respect to strategy content ...

INDIANAPOLIS--(BUSINESS WIRE)--Tenon, the innovative Marketing Work Management solution built on ServiceNow, and AgileSherpas, the world’s leading Agile marketing consulting, training, and coaching ...

Agile -- the software-defined meaning of Agile, that is -- has been a thing since for almost two decades now, since the creation of the game-changing Agile Manifesto. (And yes, I'm finally using that ...

There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future. We are continually reminded of how quickly the world, our ...