Golf has never been short on gadgets. We have rangefinders, watches, launch monitors, simulators, phone apps, smart grips, ...

The U.S. Open at Shinnecock Hills showcases how the USGA is using AI technology to transform golf.

Golf is experiencing something of a boom, with a new wave of casual players driving demand for golf gadgets. And where there are gadgets, there is artificial intelligence.

There is a certain point where a golf simulator stops feeling like a simulator and starts feeling like something closer to a ...

IBM is harnessing the power of artificial intelligence to drive smarter content to patrons in the blink of an eye through the Masters website and Masters app. This year marks the 90th edition of The ...

In the relative Stone Age of 2022, USGA rules expert Craig Winter was hanging out in the living room of his Washington State home with a friend of his wife’s. The acquaintance was playing around on ...

Driving into San Francisco from the airport recently, I passed a billboard that said, “Welcome to AI country. Population: Everyone.” That seemed to capture things well. The next day, I was at the ...