Certification Enables Clinch to Serve and Optimize Campaigns Across Selected Amazon Owned and Operated Properties, Covering Streaming TV, Online Video, Display, and Mobile Inventory NEW YORK, Oct. 17, ...

In the third AI piece in our 2026 predictions series, we look at how creative optimisation is changing in the era of AI. What do they expect to see next year? AI has reimagined the whole advertising ...

Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...