Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Microsoft's latest Mac vs. PC ad stars a man named Mac Book, marking yet another installment in the ongoing back and forth between the two firms.

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

An Apple commercial features a teen using her iPad through the day, but her question at end of the commercial has people upset on social media. The video, set to the song "Go" by Louis The Child, ...

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they ...

Apple has pulled multiple advertisements from TV and social media over the last year. The latest ad was quietly pulled less than two full days after appearing on Apple's website and YouTube channel.

According to Bloomberg, Apple plans on rolling out ads for Apple Maps starting early next year. Apple would show ads in search, letting restaurants and businesses pay to show up first in results.

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning.