Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

Apple has filed a new patent that outlines a future device where a phone can transform into a full-fledged camera system by attaching a dedicated camera module, marking a major departure from current ...

The redesigned Camera app in iOS 26 uses Apple’s Liquid Glass style and a new two-tab layout to simplify everyday shooting.

iPhone 17 Pro and iPhone 17 Pro Max feature three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offering the equivalent of eight lenses, When you purchase through links on our ...

Apple's standard iPhone 17 has an even more important entry-level role as the lineup adds the thinner iPhone Air. David Lumb is a senior reporter covering mobile and gaming spaces. Over the last ...

The iPhone 17, 17 Pro, and 17 Air are officially in the wild, and the whole Internet is wondering about how they stack up against the competition. Apple spent a decent amount of time on the camera ...

Apple’s “Pro” iPhones usually look and feel a lot like the regular ones, just with some added features stacked on top. They’ve historically had better screens and more flexible cameras, and there has ...

Apple developed a custom camera system using iPhone components to capture high-speed footage from Formula 1 cars for its upcoming feature film "F1: The Movie," WIRED reports. The project involved the ...

During the WWDC 2025 keynote, Apple unveiled a big design revamp for iOS 26, the successor to iOS 18. The Liquid Glass redesign takes a lot from visionOS, and adopts a glass-like transparent look for ...

What’s happened? The first foldable iPhone could adopt one of the most innovative, yet historically least effective, selfie camera technologies: an under-display sensor. Why is this important? For ...

Camera Control is not meant to replace touch controls, but to complement them. It introduces a two-stage shutter to the ...

Apple is investigating new image sensor technology that promises up to 20 stops of dynamic range. That’s a level that surpasses the ARRI ALEXA 35, and gets really close to matching the dynamic range ...