New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...

Access to funds has always been instrumental to success for all businesses as it enables organizations to expand their offerings, scale operations, and capture needed resources to capitalize on growth ...

A good marketing strategy can help B2B companies grow their digital sales, but the sad truth is that B2B marketing has yet to plan effectively to achieve its potential. Only 13% of B2B companies spend ...