We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales process. Recently, we discovered the included infographic that does a very ...

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

As marketers, we know a huge shift is happening in the buying process. Nowhere is that more pronounced than in the B2B space. These days, buyers do their own research. They don't talk to salespeople ...

B2B decision-makers almost always have a preferred vendor in mind before a purchase group is established. That’s the finding from exclusive research, carried out by B2B Marketing in association with ...

In the vast $1.6 trillion information technology sector, if you’re shopping for new tech products, chances are you’ve come across TechTarget, the 20-year-old digital-media pioneer in lead-generation ...

The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

Discover a robust and effective model for implementing 1:1 Account-Based Marketing (ABM) programs tailored specifically for B2B marketers. Our detailed six-stage process provides a clear, replicable ...

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to play a more important role in the purchasing process, according to the 2012 Demand Gen Report ...

Access to funds has always been instrumental to success for all businesses as it enables organizations to expand their offerings, scale operations, and capture needed resources to capitalize on growth ...