Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

When you understand how buyers make purchasing decisions now, you can develop content that helps your company stand out before and during their research phase. The Fast Company Executive Board is a ...

Shorter B2B buying cycles are putting pressure on sales teams to respond quickly, revealing the growing gap between modern ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

report by FleishmanHillard Fishburn surveyed 250 UK business decision-makers and found that of these 15 decision-makers, 39% were likely to be millennials, and nearly half felt B2B content was boring.