Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

B2B and B2C lead generation have their differences and similarities, but this much is certain: both sides can learn from each other. They each have the same target in their sights (i.e., sales), which ...

Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Results from an Econsultancy survey released in February, conducted in partnership with the Email Experience Council of the DMA, and reported by Marketing Charts, show that 55% of client side ...

(MENAFN- GetNews) There's a reason a live conversation still feels different from any email or ad. A call lets people ask real questions, share context, and decide faster. When done with care, ...

Outsourced contact centre, Ventrica which provides niche, high quality customer contact services, has won a contract to supply B2B and B2C lead generation services for global technology software giant ...