If you've already experienced a bad stock falling from a company you've liked, you've experienced how confirmation bias ...

Affinity Bias: We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look ...

Failure to follow this basic principle of population science -- a common complaint about research in the cognitive sciences -- can profoundly skew the results of brain imaging studies, leading to ...

Confirmation bias happens when you unconsciously focus on ideas that match what you already believe. Possible reasons include wishful thinking, anxiety, info overload, and the need to protect yourself ...

At birth, our minds are like blank sponges ready to absorb new information. Then, as we grow up, we may start to let some of what we’ve learned mess with how we take on new information. This is known ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Artificial intelligence (AI) ...