In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Color is one of the most immediate connection points with the William & Mary brand. Our palette reflects the depth, heritage and vitality of the university — from our signature greens and golds to the ...

Picking out the perfect color palette for your home might sound like a daunting task, but there's an easy trick to find hues ...

Although our color system is monochromatic, in certain instances, another color may need to be used. For those circumstances, we have developed this set of secondary colors. These colors should be ...

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason its controversial is that most of today’s conversations on ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...