The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand, which ...
For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts uniquely to patterns and colors, so choosing colors wisely can pay off. Study ...
The brand's fan-favorite flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW ® Original and HI-CHEW ® Tropical Mix As HI-CHEW ® grows across the U.S., ...
In a recent study published in the Food Quality and Preference Journal, scientists examined the influence of food product packaging color and size of item sets on children’s consumer choices. Study: ...
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