Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like Facebook and Google, offer data, analytics ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. I recently led several executive panels at the Customer ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

As organizations implement more AI-driven decision making, they would benefit by rethinking measures of commercial performance. These include, but are not limited to, real-time and forward-looking ...