Opinions expressed by Entrepreneur contributors are their own. Loyal customers can be an important driver of sustainable business growth. They’re usually much less price-sensitive, can be nearly ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

Customer loyalty has evolved, and offering a great product is no longer enough to retain customers. You need to deliver value through exceptional experiences and clear outcomes. Research shows that 72 ...

Loyalty isn’t luck — it’s built through consistent, personalized experiences and a sense of belonging. CX leaders, here’s your roadmap. Technology should enhance, not replace. The right tools make ...

While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains as important as ever. Companies need to build a trusted, positive emotional ...

Amy Sudik, senior director of marketing for Ally discuss methods of encouraging repeat business for sales and service offers, including ways dealers might employ targeted digital ads as part of their ...

Ecosystem enablement, also commonly referred to as channel marketing, is the activation of reaching a target audience through a distributed sales or partner network. While ecosystem enablement is a ...

The year was 2006, and I was one of a dozen guests invited to BMW's Driving Academy for a complimentary course on performance driving. At the time I was a young professional and, as a car enthusiast ...

Building customer trust is not just about making a sale — it's about establishing a solid foundation for a long-lasting relationship. When building strong client relationships, trust is the first and ...

While participating at a conference recently, I was asked what I thought was missing from loyalty in SEA. Without much deliberation, I replied, "Well…actual loyalty". Having recently moved to ...

Changing consumer behaviours and the need to transform digitally are steering more brands away from traditional customer loyalty membership programmes towards adopting new digital-enabled incentives, ...