Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Customer retention is one of the most effective ways to achieve business success, but turning customers into repeat buyers isn’t always straightforward, especially if you don’t leverage ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Forbes contributors publish independent expert analyses and insights. I give a peek into the life of a CEO and the startup roller coaster. This article is more than 10 years old. Customer retention ...

Ask professionals in any industry, and they’ll all agree: Your best customer is the one you already have. Your customer retention strategy is an integral part of increasing your ecommerce sales. But ...

Social media platforms do more than attract new customers and promote products; they can also play a pivotal role in keeping the customers you already have. A thoughtful social media marketing ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing efforts are often heavily tied to the goal ...

Opinions expressed by Entrepreneur contributors are their own. Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...