Why Value Realization Must Be Every Leader’s Priority

Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...
Nasdaq

Oracle Unity CDP Expands Artificial Intelligence Models Across Industries to Enhance Customer Experiences

LAS VEGAS, Oct. 19, 2022 /PRNewswire/ -- Oracle CloudWorld-- To help organizations across different industries create more precise customer engagements, Oracle has added 15 baseline artificial ...
Business Wire

Unity Showcases Customer Experiences Driving 3D Innovation Across Industries at the 2024 Augmented World Expo

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, will demonstrate ...
Forbes

Taking A Lifecycle Approach To Customer Value Management

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...
Marketing

The Value of Every Single Customer: How to Calculate Customer Lifetime Value

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...