If you're looking to uncover family history or learn more about your health, here's how to decide which DNA testing kit is ...

The best home DNA kits can provide a window into our ancestry, genetic traits, and overall health. They can trace family ...

Recently, my dad discovered a family secret: In the 1960s, one of his first cousins, now deceased, fathered a previously unknown child with a woman who placed the baby for adoption. The records were ...

AncestryDNA is holding a holiday sale with its DNA kit available for $29, an 80% discount. Customers can bundle a DNA kit with a 3-month membership for a total of $30. The sale offers various tiers, ...

When we first wrote this article, it compared 23andMe and Ancestry. Since then, 23andMe has experienced a data breach, a subsequent lawsuit, board members' resignations and layoffs amidst financial ...

“Surprise heirs like Thomas are popping up because of DNA test kits,” according to the Wall Street Journal article. While ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mug Root Beer is hawking custom DNA testing kits in a ...

DNA testing has emerged as a revolutionary tool that provides deep insights into genetic predispositions, dietary needs, exercise efficiency, and overall well-being in the evolving world of personal ...