Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

This workshop covers coding and development of themes: codes vs. themes, developing a code book, coding, establishing consensus, secondary coding, developing themes, arriving at findings, and ...

AI-augmented research can speed up processes such as literature review and data synthesis. Here, Ali Shiri looks at ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

One of the most significant advantages of ChatGPT 4 is its ability to analyze full PDFs. Researchers can now upload entire documents, and the model will carefully extract key results, figures, and ...

For example, credible qualitative researchers acknowledge that generalizability is not the point of their research; however, that doesn’t stop some less-than-credible researchers from presenting their ...