At its root, design thinking addresses the critical areas of who, what, how and why. But, it needs to start with the customers' needs. Design thinking has been around for years, but the methodology ...

To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy. In its simplest and purest form, empathy enables us to not only experience and understand another ...

Customer-centric solutions demand empathy. But, how we employ this principle within design thinking is as critical—if not more—as what we do in the process. Certain slices can be easily ...