*We’ve all heard it: “The customer is always right.” But in reality, how many businesses actually live by this principle? In the age of digital disruption, the companies that thrive aren’t just the ...

Roll out the red carpet is a phrase you�ll hear me say from time to time, and the carpet I�m referring to is for our customers. This customer-centric approach is the fundamental philosophy of ...

In business, “collaboration” is the default answer to the question, “How can we drive a philosophy of customer-centric behavior across our company?” While collaboration is indeed necessary, it’s not ...

In the words of Wal-Mart founder Sam Walton: “There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” In ...

There are simple ways to being customer-centric, but the tangent must be drawn from the key vision, goals and values of the company. In my past 24 years, I have had the privilege of working in various ...

The C-word is no longer something that should be whispered, customers are front and centre of marketers’ minds. Maxine-Laurie Marshall asks CMOs how they are becoming customer-centric Customer ...

Until new behaviors and mindsets are rooted in the organization’s social norms, they are subject to degradation. Interventions increase employees’ interest and ability to accept and enact ...

B2B brands are striving to become more customer-centric, but what mistakes are they making along the way? Jessica McGreal investigates Every B2B brand wants to be customer-centric, hyper-personalised, ...