Opinions expressed by Entrepreneur contributors are their own. We’ve all seen those ads on TV or in our e-mail in-boxes that make unbelievable promises, such as “Double your income with this risk-free ...

If you’re a small business owner, chances are you’ve come face-to-face with writing something down for an ad or marketing piece. Whenever you pen something for that purpose, it’s called copywriting – ...

Clarity, not persuasion techniques or marketing jargon, is how you grab a prospect's attention. Three common mistakes to avoid: Writing copy that feels like the prospect is being sold to, corporate ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

You've heard it many times: If you want your marketing materials to do their job, you have to stress benefits, not features. Ultimately, your target readers don't care about what your product does.

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

1. Your copy is too salesy. Attention spans are short. Like, no-time-for-news-stories short. Don’t kid yourself that your audience is willing to read a blog post or an even longer article that’s ...