In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

Personalized marketing copy lets your customers know that you recognize and care about their shopping habits and preferences. Messaging tailored to individual consumers can also help increase your ...

1. Your copy is too salesy. Attention spans are short. Like, no-time-for-news-stories short. Don’t kid yourself that your audience is willing to read a blog post or an even longer article that’s ...

In direct marketing campaigns - the kind designed to provoke a response of some kind - creative often takes a back seat to other factors. In the 60-20-20 rule (or any ...

Artificial intelligence tools are transforming how businesses approach marketing. Powerful AI software can analyze data, forecast trends and fine-tune campaigns to maximize marketing ROI. Generative ...

Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital and ...