Slogans provide encouragement without lecturing. Posters hung throughout the workplace provide visual reminders for employees to reach for the stars and put their best efforts out in everything they ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

The history of political sloganeering is littered with failed attempts to express a complex idea with a few clever words. Build Back Better, the wonky collection of three words that almost qualifies ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

For example, the slogan 'Where all your favourites come together' in relation to chocolates was rejected by the UK Trade Mark Registry on the grounds that it was "just a sequence of common dictionary ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

An analysis of the slogans from Washington Technology Top 100 companies tells us a lot about corporate priorities and how the market is changing and in some cases what resonates over time. You can ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...