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How the human–AI hybrid approach can lead to efficiency and effectiveness gains in marketing research

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...
Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...