As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to ...

The last time your business decided on a sweeping, company-wide change, greenlit a new product or begrudgingly pulled the trigger on a mass layoff, who was in the room? If your communications team was ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Businesses must embrace mobile-first strategies and use 5G, AI and data-driven insights to deliver secure and real-time customer experiences. Mobile devices dominate global internet access, reshaping ...

These guidelines are for CU Boulder communications and marketing and not intended to apply to other areas of the university. Generative artificial intelligence (AI) services, which generate text, ...