Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...
By adopting a mindset centered on collaboration, speed, and specific campaigns, B2B teams can drive meaningful growth ...
The convergence of technology, media, and marketing isn’t just another chapter in the evolution of B2B marketing; it’s an ...
At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...
Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total ...
If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...
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