First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Mathematics Teaching in the Middle School (MTMS) is an official peer-reviewed journal of the National Council of Teachers of Mathematics and is intended as a resource for middle school students, ...

Author Dr. R. Russell Rhinehart discusses his new book, Nonlinear Model-Based Control: Using First-Principles Models in Process Control, and explains why nonlinear first-principles models should be ...

Reverse mathematics is a vibrant programme in mathematical logic that investigates the axioms necessary to establish fundamental theorems throughout mathematics. Central to this endeavour are ...