After a few videos from creators trying out the darkest shade and struggling to find a match. racked up views on social media, TIRTIR went back to the drawing board. In February of 2024, the brand ...

Foundation is evolving. Following the launch of Fenty's unprecedented number of shade offerings last year, the beauty industry is finally acknowledging the importance of shade inclusivity. Case in ...

Makeup company Youthforia’s darkest new shade of foundation is being called “tar in a bottle” by critics. The brand launched in 2021 and landed a “Shark Tank” investment from Mark Cuban last year, ...