Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

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Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company's most affordable medium format camera to date.

Fujifilm surprised the camera world last year with the introduction of the GFX 50S, its first medium-format mirrorless. The shooter, which is now available for $6,500 body only, packs a large ...

How much are you willing to pay for a professional digital camera? That is basically the question you will ask when confronted with the Fujifilm GFX 50S' price tag. Granted, it's not as exorbitant as ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Fujifilm has revealed release dates for a trio of new cameras in its classically inspired retro digital lineup, as well as new lenses and other accessories. The news today from Fujifilm includes ...

We were first introduced to Fujifilm’s medium format GFX 50S camera back at Photokina 2016. It was a huge step for the company, jumping straight from APS-C to a medium format digital sensor, skipping ...

The GFX 50S is Photokina's it camera, and we got a few minutes of hands-on time with a pre-production model. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for ...

The most interesting piece of photographic equipment announced at the biennial Photokina trade show this week is Fujifilm’s GFX 50S. A brand-new medium-format camera system, the GFX 50S takes the best ...

The world of modern photography has long sustained a slow but widespread affliction with mirrorless cameras, especially since they offer a much-needed release valve for users who bay for the high-end ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...