Imagine you meet a teenage girl who starts telling you about her childhood, when she mentions, somewhat casually, that she ...

Closing your exercise rings or hitting your daily step count are satisfying achievements that can help kick-start healthy ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Gaming operators on the Vegangster platform can now launch configurable gamification campaigns designed to increase player ...

Coach's collab with 'The Sims 4' could be emblematic of a new way of thinking for retailers and brands -- or is it?

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...

A first-person account from the ground reveals how India’s delivery platforms use incentives, ratings, and speed to ...

Abusive customers. Low pay. Tuberculosis infections. Customer support can be a miserable job. Software makers have long promised to improve the life of customer support reps, and now they're at it ...

What’s new about gamification? Organizations have borrowed elements such as points and badges from games and used them to motivate people for a long time. Weight Watchers, Boy Scouts and Girl Scouts, ...

What’s one way to change up the way you teach information literacy? Gamification. And members of ALA’s Library Information Technology Association (LITA) gathered on a panel Monday morning to share ...