When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the ...

Marking the start of what's believed will be a far wider integration, Google has announced it is bringing AdSense ads to its AdMob platform. Google's web-based AdSense focuses on context, serving up ...

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers. The integration is a ...

When Google bought AdMob last year for $750 million, many were impressed as the search giant was able to outbid Apple in the fight for the mobile ad network. AdMob seemed like the perfect compliment ...

Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies in February. Why we care. Non-compliance with policies may result in the disabling of ads serving on your ...

Google's AdMob, the ad platform used by mobile app publishers for monetization, like AdSense but for apps, shut down their legacy service on September 2nd. All publishers were notified but some are ...

Google maintains a sprawling advertising network and has already made moves in the past to consolidate products. The latest improvement is aimed at simplifying the publisher experience in AdSense, ...