Google Analytics, which can analyze users who access the website, allows you to analyze the access route of users in detail by adding 'UTM parameters' to the URL of the website. At the time of writing ...

In mid-November, Google Analytics and Feedburner announced a very interesting integration. While this is excellent news for Google Analytics and Feedburner users, it must be dealt properly when it ...

Part of being a successful B2B marketer requires a constant focus on measurement. But actually measuring your impact can be kind of tricky. Take a second to think about all the ways a B2B buyer can ...

Today, Google announced the release of what are dubbed “upgraded URLs” for AdWords advertisers that use tracking parameters. Upgraded URLs have been in beta for API users for months and are now ...

John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn't make it a paid link. He said "links with UTM parameters are just links." "They're ...