Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google Ads Liaison Ginny Marvin answered a slew of questions about the upcoming AI Max for Search Campaigns feature. Here are the key insights and revelations about this significant update to Google’s ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features. Demand Gen campaigns will have ...

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it. This ...

With a campaign total budget option, advertisers set the full spend upfront, which can’t be changed, and daily spend adjusts ...

“When running Performance Max campaigns with creative assets, keep in mind that Google determines which assets are shown and how the budget is distributed across channels.” “It’s important to monitor ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement ...