Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. Baseball’s rise in popularity accelerated during the ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Governments across the world make thousands of personnel management decisions, procure millions of goods and services, and execute billions of processes each day. They are data rich. And yet, there is ...

In today's rapidly evolving financial landscape, the ability to harness data for actionable insights is no longer a luxury but a necessity. Data analytics, the process of examining large data sets to ...