Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

In our last post, Fire Enterprises (FEI) marketing maven Marka explained why a branding document is necessary to ensure FEI’s brand is accurately and consistently represented everywhere. This week, ...

When you think of “the happiest place on earth,” what comes to mind? When I say that it “melts in your mouth not in your hand,” do you know what I'm talking about? Disneyland and M&Ms are two brands ...

Taglines are the verbal earworms of the marketing world, burrowing deep into customers’ brains and helping them remember what a campaign, brand or your entire business is about. If they’re good, that ...

Do you believe that the language a brand uses and its level of success are mere coincidences? If so, do you also believe that it’s just a coincidence that some of the biggest brands in the world also ...

Since the advent of commercial television, corporate taglines have been fighting the battle to penetrate our minds, win our hearts, and open our wallets. Some of these brand-bites have had a profound ...

We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ...

WordPress gives you the ability to create a "tagline" -- a one-line description of your website -- and display it on each page by inserting a line of code in your website's theme. If the theme ...

Those infamous Real Housewives taglines don’t materialize out of thin air. Plenty of thought and some grit go into them. Some Real Housewives taglines come naturally. Whereas others seem to take a ...