Peacock to Stream Flag to Flag Coverage of Entire 24-Hour Race Beginning Saturday at 1:30 p.m. ET; NBC to Air Start and Conclusion of Race ...

The 24-hour race will be backed by 24-hour live coverage!

Keep your eyes out for these key elements and potential story lines in the 64th running of this famed endurance race.

Along with attendance records, according to NBC, its network coverage drew over 1.1 million viewers, with its Sunday race finale window delivering a 49 percent improvement from 2025.

The International Motor Sports Association (IMSA) opened the 2026 season with significant momentum at the 64th Rolex 24 At ...

The Motul SportsCar Grand Prix featuring IMSA weekend at Road America takes place July 31-Aug. 3 and includes multiple racing series. Road America is a 4-mile road course located near Elkhart Lake, ...

IMSA opened its 2026 season with significant momentum at the 64th Rolex 24 at Daytona, posting gains across nearly every on‑ and off‑track metric. From TV viewership to digital engagement to record ...