Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Stairways are central to access and mobility within a space, and yet, they often take a backseat to other elements of design within a work of architecture. However, Mexican firm PRODUCTORA has put ...

Organizational design is the process of creating the hierarchy within a company. The six elements of organizational design help business leaders establish the company departments, chain of command and ...

In order to attract new guests and retain loyal returnees, hospitality brands are turning to the unique stories of their locations, incorporating local culture and history into design elements.