Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

Lego says a new brick will debut in March and “ make entire sets come to life ,” starting with a Star Wars release. The company offered a brief teaser and set a near-term timeline, signaling a fresh ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...