Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast. Many marketers unknowingly make costly mistakes due to hidden platform settings, ...