Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

Over the last 75 years, Dunkin' has evolved from a modest donut shop into a global juggernaut. The brand offers everything from canned and bottled coffees to breakfast sandwiches to stuffed bagel ...

With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...