The Desk on MSN

IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising

IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...
MarketWatch

IAB Tech Lab Announces CTV Ad Portfolio and Updated Guide to Programmatic CTV

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

IAB Tech Lab details agentic advertising standards

IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...
Streaming Media

IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising

Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale ...
Devdiscourse

TN''s Deep Tech Startup Policy aims to bridge ''lab-to-market'' gap by mobilising Rs 100cr

Read more about TN''s Deep Tech Startup Policy aims to bridge ''lab-to-market'' gap by mobilising Rs 100cr on Devdiscourse ...
MediaPost

IAB Tech Lab Unveils Roadmap For Agentic To Scale AI

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...