Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Amplitude has acquired the artificial-intelligence marketing analytics company InfiniGrow. Digital-analytics company Amplitude said Wednesday that InfiniGrow would add to the company's focus on ...

Data has become both a blessing and a curse for marketers. Customer data has never been so plentiful. Consumers sign up for loyalty programs, shop online and get products delivered to their doors.

As we've been keeping track of the graph scene for a while now, a couple of things have started becoming apparent. One, graph is here to stay. Two, there's still some way to go to make the benefits of ...

Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales. While most ...

Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. In a world ruled by algorithms, SEJ brings timely, ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Graph databases such as Neo4j, TigerGraph, Amazon Neptune, the graph portion of Azure Cosmos DB, and AnzoGraph, the subject of this review, offer a natural representation of data that is primarily ...

Graph databases highlight relationships among the data elements that are otherwise invisible in a tabular format. Furthermore, the analysis is transformed from a descriptive viewpoint — analytics that ...

The unprecedented explosion in the amount of information we are generating and collecting, thanks to the arrival of the internet and the always-online society, powers all the incredible advances we ...