This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...
Have you seen Coca-Cola’s “Friendly Twist” advert? If not, we recommend you check it out before you read the rest of this article: Coca-Cola’s effective marketing techniques show how they have ...
Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
Discover how Coca-Cola uses generative AI for a chatbot with local search results, lead capture, experiential marketing, and OOH advertising. Coca-Cola embraced generative AI in 2023 for experiential ...
Coca-Cola highlighted the importance of its marketing shift to digital, and the introduction of its StudioX digital ecosystem last year, while reporting on its Q4 and 2023 earnings. The company ...
Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In a world where consumers increasingly expect brands to take a stand ...
The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...
Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback