As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are ...

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...

As a marketing strategist or small business owner, you probably have a lot on your hands. If your business is growing (which it hopefully is), you’re likely finding it hard to manage the expectations ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...

Last year, marketing budgets increased to 11 percent of businesses’ total revenue, according to Gartner. That means that marketing takes up a fairly large amount of the annual budget. So if marketing ...

Automating manual processes improves efficiency and eliminates human error. Learn about workflow automation and how to create ...

There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...

A good content workflow makes your publishing process a lot more effective. This article will outline ways you can organize the work of your content team and create a workflow that simplifies content ...

For many marketers, every task seems to be a top priority that was supposed to be done yesterday. It can feel as though you're constantly scrambing to meet one deadline after another. And when next ...