In today’s competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization’s core business strategy. The most successful marketing ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here’s how to get your investors on board with your marketing plan ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...