Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...
As artificial intelligence reshapes marketing technology, vector search has emerged as a critical capability for 2025 data strategies. For marketing leaders, understanding how this technology impacts ...
Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...
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